Case Study: Gazeta de São Paulo achieves 21% revenue increase with Taboola Push (Taboola)

Gazeta de São Paulo Achieves 21% Increase in Taboola Revenue with Taboola Push Notifications

Gazeta de São Paulo is a major regional news publisher focused on delivering independent, city- and state-level journalism. Facing market-driven declines in page views, the publisher sought to improve website monetization, raise the quality of sponsored content, and expand audience reach.

Gazeta implemented Taboola’s solutions — deploying custom Taboola Feeds across homepage, category and article pages, using Taboola Newsroom for audience insights, and launching Taboola Push notifications and Audience Exchange — to drive discovery and engagement. As a result, Taboola Push drove a 21% increase in Taboola revenue and, together with Taboola For Audience, helped lift traffic by 13%; Taboola Push accounted for 3% of total traffic within the first two months, and Taboola has become a key partner for ongoing revenue and engagement.

Gazeta de São Paulo

Daniel Villaça Souza

President Director