Case Study: GAIA achieves increased brand awareness and longer average time on site with Taboola

GAIA Successfully Increases Brand Awareness in the Mexican Market with Taboola Sponsored Content

GAIA is a Mexico-based home goods brand offering urban-style furniture and accessories designed for apartment living. Facing a market that was still warming to e-commerce, GAIA’s challenge was to raise brand awareness and drive qualified traffic to its website to showcase its catalog and new trends.

GAIA ran Taboola sponsored content campaigns supported by Taboola’s account management team to craft effective creatives and measure brand-awareness KPIs. The campaign delivered high-quality traffic—average time on site rose to 4–5 minutes (up to 4 minutes longer than search and social sources), bounce rate fell by 5%, and GAIA met its brand awareness and new-user goals.

GAIA

Hassan Yassin

Co-Founder