Case Study: freenet.de achieves 150% increase in organic CTR and 120% revenue uplift with Taboola

freenet.de Prioritizes User Experience and Implements Taboola Feed to Increase Engagement

freenet.de, a German general-interest portal reaching millions of users, sought to prioritize user experience while increasing engagement with its organic content and growing site revenue. The challenge was to deliver an optimized content experience that kept users on site longer and boosted monetization without compromising editorial quality.

freenet.de implemented Taboola Feed across article pages—extending feed length after early wins—and added the Feed to the email logout screen to re-engage departing users. Over one year, this drove a 150% increase in site-wide organic CTR and a 120% uplift in site-wide revenue; article pages saw +86% CTR and +10% revenue, while the logout screen delivered +76% CTR and +100% revenue.

freenet.de

Frank Bohnet

Digital Advertising Manager