Case Study: FreedomPop achieves $0.10 CPC and surpasses CPA goals with Taboola

FreedomPop Surpasses CPA Goal with just $0.10 CPC with Taboola

FreedomPop, a 100% free mobile phone and internet services provider available in the US, UK and Spain, needed to reach a high-quality international audience of light mobile users and convert them to subscribers while keeping acquisition costs low.

By using Taboola’s content discovery platform to amplify earned media and target prospects on premium sites across Spain, the UK and the US, FreedomPop drove highly engaged traffic—achieving a $0.10 average CPC in Spain, surpassing CPA goals, and generating thousands of new subscribers—results that the company plans to scale further with Taboola.

FreedomPop

Sonya Haines

Marketing & Growth