Case Study: Flare Audio achieves thousands of headphone sales and a 79% CPA drop with Taboola

Flare Audio Sells Thousands of Headphones in Less than a Year with Taboola

Flare Audio, founded by British inventor Davies Roberts, designs headphones and loudspeakers that minimize distortion to deliver pure audio. After completing production of their new Pro headphones, the company faced the challenge of driving awareness and sales at scale while meeting strict cost-per-acquisition (CPA) targets.

They partnered with Taboola’s discovery platform to publish emotionally driven content across top publisher sites, using retargeting, geotargeting and bid optimization to fine-tune performance. The campaign sold thousands of headphones in under a year and reduced CPA by 79% in the first month, prompting an ongoing partnership.

Flare Audio

Davies Roberts

Founder