Case Study: Yahoo achieves 289% more leads and 24% lower cost-per-lead with Taboola

Finance Brand Drives 289% More Leads* with Taboola and Yahoo Native Ads

One of America’s largest financial lenders, which helps millions achieve home ownership, needed to increase the volume and profitability of its campaign KPIs.

By launching Taboola-powered native ads across Yahoo’s premium inventory via the Yahoo DSP, the brand achieved a 289% increase in lead volume, a 196% increase in spend opportunity, and a 24% reduction in cost per lead, outperforming prior campaigns and Facebook.

Yahoo