Taboola
293 Case Studies
Case Study: Yahoo achieves 46% lower CPE with Taboola
A Taboola Case Study
Finance Brand Achieves 46% Lower CPE* with Taboola and Yahoo Native Ads
Yahoo, an American multinational financial services company, wanted to increase on-site engagements while keeping cost per engagement (CPE) efficient. It had already seen success using the Yahoo DSP for native ads, and then looked to Taboola and Yahoo’s premium native inventory to improve performance further.
Taboola and Yahoo provided an integrated native advertising solution across Yahoo’s trusted digital properties, combining scale, targeting, and bidding capabilities. As a result, the brand beat its spending goal and achieved a 46% decrease in CPE while increasing on-site engagement at scale.
Open case study document...