Case Study: Fat Tail Investment Research achieves 10,000 email subscribers in six months and 15% lower CPA with Taboola

Fat Tail Investment Research Finds 10,000 Email Subscribers in Just Six Months with Taboola

Fat Tail Investment Research is Australia’s largest independent publisher of investment research, whose mission is to help everyday Australians become better, happier, and more successful investors. The company needed new, scalable ways to reach people interested in finance and convert them into subscribers for free daily publications like The Daily Reckoning Australia and Money Morning.

To solve this, Fat Tail partnered with Taboola to run sponsored content and video campaigns that promoted lead magnets (research reports and editorial pieces) and used Taboola’s targeting (Data Marketplace, geotargeting, Smart Bid) and tracking (Taboola Pixel) plus dedicated account management. In six months they gained 10,000 email subscribers, doubled conversions while increasing month-over-month conversion rates, and achieved a CPA 15% below target.

Fat Tail Investment Research

Christine Lu

Paid Media Marketing Specialist