Case Study: Fat Tail Investment Research boosts conversions 171% and cuts cost-per-lead 33% with Taboola

Fat Tail Investment Research Drives Email Subscriptions with Taboola Native Ads

Fat Tail Investment Research, Australia’s largest publisher of independent financial research since 2005, set out to grow email subscriptions and paid conversions for its products and new Fat Tail Commodities e‑newsletter while keeping cost per lead low. The company needed a scalable way to reach and convert engaged investors beyond its existing channels.

Using Taboola’s native sponsored content across premium publisher sites—with contextual targeting, retargeting, dedicated account management and landing pages offering a free report—Fat Tail drove strong performance in two months: a 171% increase in conversion volume, a 60% rise in conversion rate, and a 33% reduction in cost per lead.

Fat Tail Investment Research

Christine Lu

Paid Media Marketing Specialist