Case Study: Ezer Mizion achieves 1100% ROAS with Taboola Video

Ezer Mizion & Digital Vibe Drive 70% Higher ROAS than Other Platforms with Taboola Video

Ezer Mizion, a major Israeli health-support nonprofit, partnered with Digital Vibe, a digital advertising agency, to boost donations and raise awareness during its bi-annual fundraising campaign. Their challenge was to reach new audiences and drive direct conversions while maintaining cost-efficient performance.

They launched a multi-format Taboola campaign—image ads plus 15- and 30-second Taboola Video spots across premium publisher sites—optimizing creatives and timing with Taboola’s account team. The campaign drove donations directly from video, delivering a 1100% ROAS, 70% higher ROAS than other platforms, a 95% lower cost-per-completed-view, and a 17% lower CPM.

Ezer Mizion

Rami Cohen

Chief Executive Officer