Case Study: Euronews doubles revenue and boosts organic CTR by 60% with Taboola

Euronews Doubles Revenue from Taboola as it Expands Taboola Products

Euronews, an international news channel reaching over 412 million households across 12 languages, aimed to boost revenue and audience engagement at scale while preserving a positive, engaging experience for its diverse global readership.

By expanding its partnership with Taboola—from an initial organic recommendation widget to the Taboola Feed and testing Taboola Newsroom, and by working with Taboola account managers to optimize article and landing pages—Euronews achieved a 100% uplift in revenue and a 60% increase in organic CTR, with measurable impact within weeks and plans to expand the Feed to additional language sites.

Euronews

Youva Bouzidi

Head of Digital Products