Case Study: eToro achieves 800% increase in customer acquisition through blog content with Taboola

eToro sees Eight Times more Customers Acquired through Blog Content Using Taboola

eToro, the world’s largest social investment network with over 3.5 million registered users across 170+ countries, sought to scale customer acquisition faster and reduce cost-per-action after outgrowing the reach of its Facebook-based strategy. The challenge was to reach a broader, investment-curious audience while keeping acquisition costs low.

eToro partnered with Taboola to promote blog content—targeting users by topical interest and retargeting prior site visitors—while using Taboola’s tracking, creative testing (multiple stories, headlines, thumbnails), and recommendation engine to optimize for CPA. The campaign drove an 800% increase in customers acquired through content in four months, delivering predictable, cost-effective scale via Taboola’s 300M monthly users.

eToro

Nir Orren

VP Growth