Case Study: Enpal achieves 17% lower CPA with Taboola Creative Shop

Enpal Achieves 17% Lower CPA with Taboola Creative Shop

Enpal, Germany’s first green‑tech unicorn and one of Europe’s fastest‑growing residential solar installers, installs over 2,000 systems monthly and aims to make green energy accessible to all. Faced with the challenge of generating a high volume of qualified leads at efficient costs, Enpal needed to reach homeowners likely to install solar panels without overspending.

Enpal partnered with Taboola’s Creative Shop to develop targeted creative strategies and launched Image and Motion Ads across top publisher sites. The campaign boosted clickthroughs and leads at scale while lowering cost per acquisition by 17%; Taboola now supplies a significant share of Enpal’s marketing leads and the team continues to expand efforts with automated bidding to further increase conversions.

Enpal

Alina Bart

Growth Development Lead