Case Study: ISCHGL Resort achieves 3x video interactions per viewer and 4,000+ total video interactions with Taboola

Elements Interests Over 4,000 Potential Guests to Stay in ISCHGL Resort with Taboola Video

Elements, a tourism-focused agency, partnered with ISCHGL, a well-known Austrian mountain resort, to test which of three themes—skiing, lifestyle, and nightlife—would attract the most potential guests. The challenge was to present all three topics in a measurable way to determine consumer interest and inform future seasonal campaigns.

Elements ran three video assets through Taboola Video (with support from Taboola’s Video Studio), directing viewers to topic-specific subpages via in-video buttons and using performance data to identify preferences. The campaign delivered 3x video interactions per active viewer and more than 4,000 total video interactions, giving clear insight into audience interest and a repeatable approach for future promotions.

ISCHGL Resort