Case Study: El Correo de Andalucía achieves 277% revenue growth and stronger engagement with Taboola Feed and Explore More (Taboola)

El Correo de Andalucía Successfully Strengthens Engagement and Revenue with Taboola Feed and Explore More

El Correo de Andalucía, a centennial digital newspaper based in Seville, Spain, shifted away from print to focus on digital coverage of topics like renewable energy, tourism, CSR and business. After sunsetting its print edition, the publisher needed to boost reader engagement and monetize its digital properties more effectively.

The publisher partnered with Taboola to implement Taboola Feed and Explore More, surfacing personalized editorial and sponsored recommendations across desktop and mobile. Over two years Taboola now drives 10% of El Correo’s overall revenue, delivering a 277% increase in Taboola revenue and a 76% lift in organic CTR; Explore More accounts for 60% of recirculation traffic and has helped increase RPM by 22% (organic CTR +62.8%).

El Correo de Andalucía

Keka Alcaide

Director of Marketing, Communication and Institutional Relations