Case Study: Dziennik.pl achieves 47% RPM increase with Taboola's Feed and Explore More

Dziennik.pl Increases RPM by 47% with Taboola Feed and Explore More

Dziennik.pl, part of Infor PL SA, is a Polish news publisher delivering timely coverage across politics, economics and lifestyle. Facing the need to boost pageviews, on-site engagement and incremental revenue after limited success with other recommendation platforms, the site sought a more effective content-monetization strategy.

Dziennik.pl implemented Taboola Feed and the Explore More feature to re-engage readers with personalized recommendations and sponsored placements, and used Taboola News to expand reach across partner platforms like Xiaomi and Oppo. These changes drove a significant uplift in traffic and monetization, delivering a 47% increase in RPM within 12 months.

Dziennik.pl

Robert Głodek

Deputy Director of Online Advertising