Case Study: dtac business achieves 500+ qualified B2B leads and 500K completed video views with Taboola

dtac business Finds More Than 500 New Potential B2B Telecommunications Customers for WorryFree SIM Product with Taboola

dtac business, part of Thailand’s Total Access Communication (dtac), needed to raise awareness and generate leads for its WorryFree SIM — a no‑contract, no‑fee telecom package for businesses. The challenge was reaching hard‑to‑access B2B audiences and converting them into qualified prospects.

dtac partnered with Taboola to run native video and sponsored content campaigns, leveraging audience segments, third‑party data, retargeting, Taboola Pixel and Smartbid. The campaign drove ~500,000 completed video views (60.2% completion rate) in 30 days, sent about 767,000 users to dtac’s site, and generated more than 500 qualified B2B leads.

dtac business