Taboola
293 Case Studies
Case Study: Dominican Republic Ministry of Tourism achieves 18.9% increase in brand favorability with Taboola Branded Video Campaign
A Taboola Case Study
Dominican Republic Ministry of Tourism Increases Brand Favorability by 18.9% with Taboola Video Campaign
The Dominican Republic Ministry of Tourism, which promotes the DR as a diverse travel destination to more than one million annual visitors, sought to boost brand favorability among U.S. travelers by leveraging its promotional video content.
They ran four branded videos through Taboola and worked with Millward Brown to track exposure via pixel-based measurement and follow-up surveys. The campaign increased brand favorability by 18.9%—about 17.7 percentage points above the travel category norm (market norm: 1.2%)—and Millward Brown called Taboola’s in-stream video placements discrete and effective; awareness and intent metrics were not negatively affected.
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