Case Study: Digital Management, Inc. achieves 740% conversion rate increase and 84% CPA reduction with Taboola

DMI Increases Conversions for Georgetown University School of Continuing Studies’ Campaigns by 740% with Taboola

Georgetown University School of Continuing Studies partnered with Digital Management, Inc. (DMI) to boost performance for its continuing-education campaigns, aiming to increase conversion rates and lower cost per acquisition while scaling outreach to prospective students.

DMI used the Taboola discovery platform to promote faculty- and program-related content, drive traffic to optimized landing pages with clear navigation and attribution, and scale native ads as a lead-generation channel — delivering a 740% increase in conversion rate and an 84% reduction in CPA.

Digital Management Inc.

Yooyung Imsland

Director of Media Strategy