Case Study: DirectAsia Thailand achieves 50% decrease in cost per lead with Taboola

DirectAsia Thailand Drives 50% Decrease in Cost Per Lead with Motion, Image and Video Ads from Taboola

DirectAsia Thailand, founded in 2013, is a leading online car insurance provider focused on fast, flexible, customer-first plans. Facing the challenge of increasing website traffic and generating more insurance-quote leads at a reasonable cost—beyond their existing social channels—DirectAsia sought new audience pools to grow conversions.

They partnered with Taboola to run Motion, Image and Video Ads across premium publisher sites, using SmartBid, premium site targeting, the Taboola Data Marketplace and retargeting tools (including the Taboola Pixel) to optimize performance. Over six months this approach drove 2,000+ leads and cut cost per lead by 50%, and DirectAsia plans to expand the partnership further.

DirectAsia

Hamada Madeeyoh

Digital Marketing Manager