Case Study: Digital Athlete achieves 12% lower CPA than target with Taboola's Maximize Conversions

Digital Athlete Drives 12% Lower CPA Than Target with Taboola’s Maximize Conversions

Digital Athlete, a Tokyo-based digital ad agency serving more than 1,800 companies, was charged with driving completed orders for Loofen, a smart trash can designed to reduce kitchen food waste and odors. Their goal was to generate measurable conversions rather than just engagement while staying within a target CPA.

They used Taboola Sponsored Content combined with Taboola’s Maximize Conversions (Target CPA) automated bidding to send users to the Loofen landing page. The campaign delivered a CPA 12% below the agency’s target and 27% lower than competitor averages, while customer spend increased 348%, helping achieve daily spend above ¥1 million.

Digital Athlete

Satoru Nagawa

Director