Case Study: DCB Lab achieves 3.3x greater ROAS for Jean Patrique with Taboola

DCB Lab Creates Engaging Video Ads for Its Jean Patrique Brand With Taboola

DCB Lab, a brand incubator of marketers, data scientists and creatives, set out to relaunch Jean Patrique — a 20‑year cookware institution DCB acquired in 2019 — by promoting its versatile “Whatever Pan” in a creative, native way while protecting a strong return on ad spend (ROAS).

DCB Lab used Taboola’s Video for Sponsored Content to bring the product to life in native environments, combined the Taboola Pixel and retargeting to optimize audiences and lower CPA, and worked closely with Taboola on continuous optimization. The campaign delivered a 3.3× higher ROAS versus other channels.

DCB Lab

Jack Neilan

Head of Marketing