Case Study: Crucial achieves 200% higher vCTR with Taboola's GenAI Ad Maker

Crucial & Spark Foundry Drive 200% Higher vCTR Than Benchmark with Taboola’s GenAI Ad Maker

Crucial, the consumer brand of Micron Technology, teamed with Spark Foundry to drive awareness for its “Versus” campaign targeting gamers. Their challenge was to develop a diverse pool of high-performing creative assets for native ad placements that would maximize viewable click-through rate (vCTR).

They used Taboola’s GenAI Ad Maker to generate multiple headlines, descriptions and visuals, then A/B tested AI-generated creatives against Crucial’s existing static assets across Taboola’s native network. The AI-driven ads delivered a 200% higher vCTR versus benchmark, achieved 150% of planned clicks, and lowered cost-per-session by 8%.

Crucial

Benjamin Adams

Digital Advertising Campaigns Manager