Case Study: Coverfox achieves 63% decrease in Cost Per Lead with Taboola

Coverfox Refines Content Strategy and Achieves Significant ROI with Taboola

Coverfox is an online insurance marketplace based in Maharashtra, India, offering bike, car, health, travel and term life policies from 25 insurers and 100+ products. The company needed to identify high-performing content that resonated with users while meeting strict ROI goals, particularly reducing cost per lead and cost per acquisition.

Working with Taboola’s discovery platform and a dedicated account manager, Coverfox tested and optimized audience mixes and creatives across the funnel, producing high-intent leads with lead-to-sale ratios comparable to search. Initial campaigns cut CPL by 33%, and further creative and targeting changes drove a 63% reduction in cost per lead, with plans to expand into retargeting and vernacular content.

Coverfox

Jaimit Doshi

Marketing & Sales Head