Case Study: ContaAzul achieves a 10% increase in traffic and 15% more leads with Taboola

ContaAzul Increases Traffic and Leads with Taboola

ContaAzul is a Brazilian startup that provides an easy-to-use online platform for small business financial management and educational resources for entrepreneurs. Their challenge was balancing volume with quality in acquisition: some channels drove lots of visits but few qualified leads, while others produced leads that were later disqualified.

ContaAzul partnered with Taboola’s discovery platform, using its predictive targeting and optimized bidding to reach relevant entrepreneurs at the right moments. The campaign delivered a 10% average monthly traffic increase and a 15% rise in leads, with 80% of Taboola conversions coming from new users — 40% more new users than other channels on average.

ContaAzul

Willian Becher

Paid Media Specialist