Case Study: Colvin achieves 50% more Valentine’s Day flower purchases at up to 90% lower CPA with Taboola

Colvin Sells 50% More Flowers For Valentine’s Day Than Their Campaign Target with Taboola

Colvin, a Barcelona-based startup reshaping the floriculture and gifting industry, needed to find new consumers at scale beyond search and social to drive Valentine’s Day purchases. Their challenge was to diversify media channels and reach high-quality audiences quickly ahead of the holiday.

They partnered with Taboola to run sponsored content on premium news sites, using the Taboola Pixel and SmartBid to optimize conversions. In two weeks the campaign delivered 50% more purchases than its native-ad target and cut acquisition costs substantially—28% lower CPA overall (12% lower than existing channels and up to 90% lower than some new channels)—leading Colvin to expand testing of editorial content.

Colvin

Liliana Coimbra

Performance Marketing Manager