Case Study: CNN Türk achieves a Top-10 referral source and 110% RPM increase with Taboola News (Taboola)

Cnnturk.com Gains a Top-10 Referral Source and Increases Traffic with Taboola News

Cnnturk.com, part of CNN Demirören Media Group, is a 24/7 Turkish news website and television channel delivering global and national news. To reach new, previously untapped audiences and increase on-site monetization, the publisher sought ways to expand referral traffic and improve ad performance.

By using Taboola News to distribute content via OEM partners (e.g., Xiaomi, Samsung) and deploying monetization products like mid-article units and the Explore More widget — with Taboola Newsroom planned for real-time optimization — Cnnturk.com made Taboola a top-10 referral source and drove a 110% increase in RPM and a 75% year-over-year rise in ad revenue.

CNN Türk

Emre Ünlü

Head of Product