Case Study: CNN.gr achieves 32% RPM lift and 10.3% more pageviews with Taboola Feed

CNN.gr Significantly Grows Revenue and Pageviews with Taboola Feed

CNN.gr, a leading digital publisher in Greece covering breaking news across topics from politics to entertainment, partnered with Project Agora to boost reader recirculation and engagement. Their challenge was to increase pageviews and time per session, reduce bounce rate, and lift RPM without disrupting the site’s user experience.

They implemented Taboola Feed, a personalized, native discovery layer that adapts to individual readers in real time. The solution delivered a 32% increase in RPM, a 10.3% uplift in pageviews per session, and a 9.5% reduction in bounce rate, improving both monetization and user engagement.

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