Case Study: Cluey Learning achieves 40% lower customer acquisition cost and drives up to 15% of website traffic with Taboola

Cluey Learning Finds Parents Looking for Tutoring Services at Scale While Meeting Cost Per Acquisition Targets

Cluey Learning delivers personalised, live online tutoring for students in Years 2–12 across Maths, English and Chemistry. Their challenge was to reach parents looking to enroll children in online tutoring at scale while meeting strict customer acquisition cost (CAC) targets.

Cluey partnered with Taboola to run sponsored content, Motion Ads, Taboola Pixel tracking, Smart Bid optimization and attentive-audience retargeting. The approach drove up to 15% of Cluey’s website traffic from Taboola, lowered CAC by 40% with Motion Ads and reduced cost-per-lead by 70% using attentive audiences, and will be used as they expand into New Zealand.

Cluey Learning

James Stewardson

Growth Manager