Case Study: ClickTheCity quadruples advertising revenue with Taboola Feed and Video

ClickTheCity Quadruples Advertising Revenue with Taboola Feed and Video

ClickTheCity.com is the Philippines’ leading online entertainment and lifestyle guide, covering events, movies, and city happenings for a young, upwardly mobile audience. The site needed to grow programmatic ad revenue beyond Google and Facebook without harming user experience.

ClickTheCity implemented Taboola Feed — a scrolling newsfeed with sponsored content and video customized to the site — to boost engagement and monetize inventory. The result: advertising revenue quadrupled, overall monthly revenue rose 100%, average ad RPM increased 210%, and video within the Feed became one of ClickTheCity’s top revenue drivers.

ClickTheCity

Edward David

Director of Programmatic Sales