Case Study: Citroën achieves 2X increase in leads-to-sales with Taboola

Citroën & Publicis Groupe Nearly Double Leads-to-Sales with Taboola

Citroën, together with agency partner Publicis Groupe, needed to drive high-quality website sessions and convert those visits into leads and sales. Their challenge was to implement a full-funnel strategy that could reach and re-engage prospective customers across both mobile and desktop audiences.

They launched Taboola native image and video ads on top publisher sites with separate desktop and mobile campaigns, installed the Taboola Pixel to track and retarget site visitors, and used Taboola’s Enhanced CPC (SmartBid) to optimize bids. The approach enabled clear conversion tracking and nearly doubled leads-to-sales—a 2X increase—while scaling reach efficiently.

Citroën

Duygu Güner

Citroën