Case Study: Channel A achieves 60% RPM increase and 40% CTR lift with Taboola Feed

Channel A Finds Engaging User Experience and Increases Revenue with Taboola Feed

Channel A is a nationwide South Korean broadcasting network delivering content across cable, IPTV and digital streaming platforms. After increasing advertisers, their previous monetization approaches coincided with a decline in monthly active users, so they needed a non-disruptive, engaging ad experience to reverse that trend.

Channel A implemented a continuously scrolling Taboola Feed with in-feed video to keep users on-site and surface personalized sponsored and organic content. The change increased content consumption and improved user experience, while driving a 60% increase in revenue per mille (RPM) and a 40% rise in click-through rate (CTR).

Channel A

Inhwa

Team Leader of Digital Service Team