Case Study: CBS Interactive achieves 31% increase in organic CTR with Taboola Feed (Taboola)

CBS Interactive Increases Reader Engagement with Taboola Feed

CBS Interactive, the digital publishing arm of CBS Corporation with brands like CBS News, CNET and CBSSports reaching about 300 million unique visitors monthly, needed a way to better monetize organic content while keeping users engaged across desktop and increasingly mobile platforms. Their priority was a solution that preserved a good user experience while increasing on-site engagement, click-through rates and revenue.

They implemented Taboola Feed and Taboola Newsroom across multiple properties; Feed delivers personalized, social-style content recommendations while Newsroom gives editors real-time headline and trending insights. The result was a meaningful lift in engagement and monetization: a 31% increase in organic CTR network-wide, CBSNews saw a 49% overall increase (with desktop up 60% and mobile up 15%), and CBSSports achieved an 8% mobile CTR gain—along with deeper sessions and improved revenue.

CBS Interactive

Julie Boswell

Director, Partnerships