Case Study: Boxed achieves 5,000+ actions and a 3.18% conversion lift with Taboola

Boxed Drives Sales Through Recent Media Coverage with Taboola

Boxed is an online retailer that sells bulk products with fast, mostly free shipping and no membership fees, and a team known for a commitment to social good. After a “Today” Show segment highlighted their community efforts, Boxed’s challenge was to turn that earned media into increased brand awareness, sign-ups and sales from high-quality, long-term customers.

Boxed ran campaigns on the Taboola discovery platform to amplify the clip and used pixel-based tracking to measure impact. Taboola drove high-quality prospects that resulted in 1,496 sales from a single piece of content, more than 5,000 on-site actions, and a 3.18% lift in conversion rate—validating Taboola as a performance channel for customer acquisition.

Boxed

Emily Kalen

Senior Manager of Media Strategy