Case Study: Bosch Home Appliances achieves significant traffic increase with Taboola

Bosch Home Appliances Sees Significant Traffic Increase With Taboola

Bosch Home Appliances, part of the Bosch Group, and its agency segmenta communications relaunched the lifestyle magazine “Bosch erleben” to drive users to small kitchen appliance and vacuum cleaner product pages. Their challenge was to increase the magazine’s visibility and generate more site traffic following the 2019 relaunch.

They partnered with Taboola to promote editorial-first content via native ads on relevant German publishers, using wide targeting and bespoke creative (aligned headlines and imagery) for each article. The 2020 campaign delivered strong performance across CPC, CTR, Cost per Visit and Cost per Product View, with results competitive against the accompanying social campaign.

Bosch