Case Study: BORA (German premium kitchen appliance maker) achieves 30% lower eCPM and 65% higher VTR with Taboola Video Ads

BORA & TERRITORY MEDIA Increase Awareness at 30% Lower eCPM with Taboola Video Ads

BORA, a German maker of premium built‑in kitchen appliances, partnered with full‑service agency TERRITORY MEDIA to raise awareness for its innovative cooktop extractor across nine European countries. The challenge was to drive broad, brand‑safe video exposure for a niche, design‑forward product without relying solely on traditional programmatic video.

They used Taboola Video and Motion Ads to run native, geotargeted campaigns across premium publisher sites, with support from Taboola’s account team. The campaign delivered a 30% lower eCPM, 65% higher view‑through rate and 2× higher CTR versus other video formats, increasing awareness more efficiently.

BORA

Julia Ruhland

Senior Kampagnen Managering