Case Study: Bombfell achieves a 960% increase in mobile conversions with Taboola

Bombfell Succeeds in Performance Based Marketing Strategy with Taboola

Bombfell is a personal styling subscription service for men that matches customers with hand‑picked clothing they can try on at home. When growth from social, search and paid channels plateaued, the marketing team needed additional high‑scale channels to boost acquisition and conversions.

Bombfell launched discovery campaigns on Taboola to drive mobile users to their homepage and promote owned content, which improved traffic quality and engagement. The campaign delivered a 48% increase in web traffic and a 960% jump in mobile conversions, and Bombfell plans to expand the relationship with Taboola to scale further.

Bombfell

Sandro Roco

Manager, Business Development & Marketing