Case Study: Bombas achieves 50% increase in ROAS with Taboola

Bombas Increases ROAS by 50% with First-Ever Holiday Slippers Campaigns

Bombas, the comfort-focused apparel brand known for donating an item for every item sold, refreshed and expanded its slippers line and faced the challenge of driving holiday slipper sales while reaching new customers. Having launched its first slippers-focused campaigns for the season, Bombas needed a partner to scale performance and optimize creative and targeting ahead of Q4.

Working with Taboola, Bombas used native Sponsored Content, Attentive Audiences, and site retargeting plus collaborative creative support to reach the right open-web audiences. The campaigns delivered a 50% increase in ROAS, nearly 40% of holiday conversions from slippers, an Attentive Audiences lift of 1.26x ROAS, site retargeting at 1.24x, and above-average CTRs.

Bombas

Carolyn Dixon

Senior Associate of Performance