Case Study: BlueBet achieves 1.5M viewable impressions and 830K+ completed video views with Taboola

BlueBet Videos Reach Sports FansOver 1.5 Million Times with Taboola

BlueBet is an Australian, publicly listed bookmaker (BBT) with offices in Darwin and Sydney operating under a Northern Territory Gambling License. In a highly competitive wagering market, BlueBet’s challenge was to find new, innovative ways to boost brand awareness across Australia and reach sports fans beyond search and social channels.

BlueBet partnered with Taboola to run targeted video campaigns across premium news sites, online magazines, niche websites and other digital properties, using geotargeting and zip code targeting and optimizing for reach and completed views. The campaign delivered over 830,000 completed video views and 1.5 million viewable impressions, driving strong brand-awareness results and plans for future performance-focused campaigns.

BlueBet

Bill Richmond

Chief Executive Officer