Case Study: BlazePod achieves 131% ROAS and 3X more "Add to Cart" conversions with Taboola

BlazePod Drives High-Price Holiday Sales at Low CPAs with Taboola Ads

BlazePod, a smart reaction-training platform that pairs an interactive app with light-up pods, needed to drive “Add to Cart” conversions and holiday sales for relatively high-priced products. The company’s challenge was to diversify acquisition beyond Google and Facebook and educate a more mature audience so clicks would translate into purchases.

BlazePod ran Taboola native ads with creative recommendations, customized landing pages, and a layered retargeting strategy—moving from broad awareness to targeted remarketing. The campaign delivered strong performance: a 131% ROAS, 3× more “Add to Cart” conversions and about 79% lower CPA versus a competitive social platform, while also boosting purchase value.

Blazepod

Amit Ohayon

User Acquisition Lead