Case Study: Blancheporte & Schwartz Consulting achieve 2X ROAS and 43% lower CPA with Taboola

Blancheporte & Schwartz Consulting Achieve 2X Increase in ROAS with Taboola Native Ads

Blancheporte, a historic French fashion and home-textiles brand serving shoppers in their fifties, partnered with London-based Schwartz Consulting to boost performance and profitability by diversifying beyond its existing channels. As a legacy retailer already using platforms like Meta, Blancheporte’s challenge was to adopt a new online acquisition channel that could drive efficient growth.

They ran Taboola native ads across publisher sites, using Schwartz Consulting’s methodology—A/B creative tests, server-to-server (S2S) conversion tracking, and Taboola’s AI bidding (Maximize Conversions)—to optimize campaigns in real time. The approach delivered a 2X increase in ROAS year over year and a 43% lower CPA, establishing native advertising as a strategic, profitable channel for Blancheporte.

Blancheporte & Schwartz Consulting

Fabien Schwartz

Co-Founder