Case Study: BidBerry achieves 19% higher ROAS and increased conversions with Taboola Ads

BidBerry increases ROAS and conversions across verticals with Taboola Ads

BidBerry, founded in 2019 and based in Italy, is a data-driven performance marketing agency that needed to boost performance advertising and KPIs across verticals such as insurance, home, fashion, and finance—specifically to drive more traffic to search links and increase conversions.

BidBerry turned to Taboola, using Taboola Motion Ads and the Taboola data marketplace to convert creatives into animated native ads and target the right audiences with site-level targeting and block/allow lists. The campaigns produced a 19% year‑over‑year increase in ROAS, an 11% higher ROAS versus other native solutions, and—according to BidBerry’s CEO—helped scale their main business by 300%.

BidBerry

Emiliano Amicuzi

Chief Executive Officer