Case Study: Beleza na Web achieves 94% higher vCTR with Taboola contextual targeting

Beleza na Web Increases vCTR by 94% with Taboola Contextual Targeting

Beleza na Web, Brazil’s largest beauty platform with a leading editorial blog Loucas por Beleza, needed to grow blog traffic using channels beyond social and search. The challenge was to reach new, relevant audiences for its beauty content while maintaining strong performance and efficient spend.

The team partnered with Taboola to run always-on native ads and contextual targeting across premium publisher sites and interest areas (including fashion sites and Big Brother Brazil content). The campaign boosted viewable clickthrough rate by 94% in the beauty category and 56% overall, while lowering cost-per-click by 17%, and the brand plans to continue the strategy to expand reach.

Beleza na Web

Evelyn Moreto

Gerente de Conteúdo