Case Study: Basic Bananas achieves a 20% increase in course registrations with Taboola

Basic Bananas Increases their Impact to Support more Business Owners by 20%

Basic Bananas is a global marketing education organization that helps small business owners learn how to grow through practical marketing workshops and courses across Australia, New Zealand, Canada and the USA. Their challenge was to enroll more business owners by both engaging them with useful educational content and driving direct registrations for their Marketing Blast-Off workshops.

They partnered with Taboola, running both performance and editorial content campaigns that either linked directly to workshop landing pages or to informative blog posts that led to registrations. Taboola’s targeted, real‑time promotion improved relevance and lowered costs, boosting workshop attendance by 20% and delivering higher conversions at a lower cost—results Basic Bananas plans to scale further.

Basic Bananas

Franziska Iseli

Co-Founder