Case Study: ballnews media achieves 210% higher quarterly revenue with Taboola

ballnews media Achieves 210% Increase in Revenue with Taboola Feed

ballnews media is a soccer-focused publisher operating websites, apps, and social channels (including FCBinside, BVBWLD and SchalkeTOTAL). Facing the need to improve on-site experiences and boost monetization, the team wanted a better recommended-content strategy than the basic display ads and placements managed by their central marketing partner.

Working directly with Taboola, ballnews media implemented the Taboola Feed on article pages across desktop and mobile and used account-level support to optimize placements. The result was a 210% higher quarterly RPM versus a competitor platform, Taboola matched the competitor’s quarter revenue in just one month, and organic CTRs exceeded German averages—making Taboola a key advertising partner for the publisher.

ballnews media

Vjekoslav Keskic

Founder and Managing Director