Case Study: Babbel achieves 100k new leads per month with Taboola

Babbel Drives 100k New Leads Per Month Through Content Marketing

Babbel, a leader in online language learning with more than 1 million active subscribers, relies on a rich content strategy (an online magazine) to engage learners. Their challenge was to distribute that content to new language learners at scale and convert readers into paying customers.

Babbel used Taboola’s discovery platform to target and promote humorous, informative content—leveraging lower CPCs, transparent publisher-level data, CPA tracking, and creative A/B optimizations. The partnership drives roughly 22% of Babbel’s content marketing leads (about 100K new leads per month) and produced double-digit increases in paying-customer acquisition.

Babbel

Ed Wood

Senior Content Marketing Manager