Case Study: AVVA achieves 75% increase in sales and revenue volume with Taboola Native Ads

AVVA Increases Sales and Revenue Volume by 75% with Taboola Native Ads

AVVA, a men's fashion brand with stores and distribution across Europe, the Middle East, North Africa and the Balkans, sought to increase new users and e-commerce sales by diversifying beyond existing channels like Meta, Google and TikTok. With an omnichannel retail footprint and seasonal promotions, the brand needed a new traffic source to scale conversions and revenue.

Working with Taboola, AVVA ran weekly and monthly Image Ad campaigns across the open web, implemented the Taboola Pixel for retargeting (including discount-driven cart abandonment offers), and used Taboola’s creative and targeting guidance to optimize performance. The approach delivered a 75% increase in sales and revenue volume versus the prior campaign period and outperformed AVVA’s traditional media buying channels.

AVVA

Serkan Saraçoğlu

E-commerce Director