Case Study: Avocados From Mexico achieves significant web traffic growth and a 14% increase in lead generation with Taboola

Avocados from Mexico Significantly Increases Web Traffic with Taboola

Avocados from Mexico (AFM) is a not-for-profit that coordinates marketing for the Mexican Hass Avocados Importers Association (MHAIA) and the Association of Growers and Packers of Avocados From Mexico (APEAM), targeting general and Hispanic consumers, foodservice, and retail. AFM’s challenge was to build brand awareness and increase website traffic and visibility across the open web to drive more engagement and conversions.

Working with agency Ro2, AFM used the Taboola discovery platform to amplify content on premium sites and reach new audiences with predictive, real-time targeting. The campaign exceeded expectations—significantly increasing website traffic and conversions and boosting lead generation by more than 14%, generating qualified leads that translated into avocado service packages and deliveries.

Avocados From Mexico