Case Study: Ariş Pırlanta achieves 154% higher session duration with Taboola Image Ads

Ariş Pırlanta & Neodigital Increase Session Duration by 154% with Taboola Image Ads

Ariş Pırlanta, Turkey’s first virtual diamond jewelry brand offering thousands of affordable pieces online, partnered with digital agency Neodigital to boost customer loyalty and on-site engagement by driving more targeted audiences to its long-running blog.

They used Taboola Image Ads across premium publisher sites—high-quality visuals, catchy headlines and CTAs—to reach relevant audiences. Compared to Facebook Ads, Taboola drove a 154% higher session duration and delivered the campaign’s best-performing CTR, with competitive CPC and conversion rates, helping Ariş Pırlanta deepen customer relationships.

Ariş Pırlanta

Eda Güzeliş

Retail and Marketing Director