Case Study: Novartis achieves a 133% year-over-year increase in quality leads with Taboola

Arabella Helps Novartis Raise Awareness with Taboola Sponsored Content

Novartis, a global healthcare company, worked with full-service digital agency Arabella to improve lead quality and prove measurable value after previous display and native campaigns underperformed. The challenge was to outperform past efforts and generate more qualified leads for Novartis’ educational campaign.

Arabella ran Taboola Sponsored Content driving traffic to a gamified, interactive quiz landing page that engaged users and captured sign-ups. The campaign delivered a 133% year‑over‑year increase in quality leads and generated 14% of the leads through Taboola, prompting Arabella to expand the tactic to other clients.

Novartis